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klaus
May 23rd, 2002, 10:14
Six-Race Series
SCORE Announces Optima Batteries as Title
Sponsor for 2002 Optima SCORE Desert Series

http://www.score-international.com/images/logos/optimaBatteries.gif

Up next--34th Annual Tecate SCORE Baja 500, May 31-June 2

LOS ANGELES--Optima Batteries, a worldwide leader in the automotive
industry, has become the title sponsor of the 2002 Optima SCORE Desert
Series, it was announced today by SCORE International, the Los Angeles-based
sanctioning body and producer of America’s Foremost Desert Racing Series.
Also signed as the official battery of SCORE International for the
balance of 2002, Optima Batteries is a division of Johnson Controls, Inc., of
Milwaukee, Wisc. JCI is the world’s largest producer of automotive batteries.
The six-race 2002 Optima SCORE Desert Series resumes with Round 3--the 34th
Tecate SCORE Baja 500 in Ensenada, Mexico, next weekend (May 31-June 1-2).
Following Round 3 will be the inaugural SCORE Henderson’s Terrible’s 250 in
Henderson, Nev. (July 10-14), the 7th SCORE Las Vegas Primm 300 (Sept.
13-14), and the 2002 series will conclude with the 35th Tecate SCORE Baja
1000 from Ensenada to La Paz, Mexico (Nov. 20-23).
“This is a welcomed addition to our great family of sponsors and will
assure that SCORE International will continue to provide the most exciting
and challenging desert racing in the world,” said Sal Fish, CEO and President
of SCORE International. “We look forward to a mutually productive
relationship with Optima Batteries that lasts well beyond this year.”
Colorado-made Optima Battery produces a full line of the highest quality
batteries using the rugged Optima Spiralcell Technology. Using a completely
sealed construction format, Optima Batteries are currently sold and shipped
from Denver to dealers and distributors in 60 countries throughout the world,
including Africa, Asia, Europe, Middle East and South America.
“We couldn’t be more excited about this new relationship with SCORE
International,” said Cam Douglass, National Sales Manager for Optima
Batteries. “Our product was made to beat the Baja and the opportunity to
become associated with the world’s premier desert racing series makes great
sense. We feel confident that our batteries will outperform and outlast any
other battery on the market today.”
Also part of the SCORE annual partner/sponsor team are: BFGoodrich
Tires, Tecate, 76 Racing Fuel, Coca-Cola of Mexico, Rental Service
Corporation, Bilstein Shocks, and Instant Mexico Auto Insurance.
SCORE races feature competition for 16 Pro and two Sportsman classes for
cars and trucks in U.S. races and seven additional Pro and three additional
Sportsman classes for motorcycles and ATVs for races in Mexico.
For more information on Optima Batteries, visit the company website at
<A target="_blank" HREF=http://www.optimabatteries.com>www.optimabatteries.com</A>.
To contact SCORE International, call 818.225.8402, or visit the official
website of the Optima SCORE Desert Series at www.score-international.com.